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  • Our Story

    TRAPO is the leading automotive accessories brand in Malaysia, Singapore, Thailand and Indonesia. Founded in 2016 and headquartered in Malaysia, the brand was built with the aim to repurposing industrial waste into high quality usable and desirable automotive products for every consumer. We believe that a comfortable and safe driving environment is essential for every driver. Hence, TRAPO provides antibacterial properties along with a host of other functionalities which aim to solve common pain points of everyday drivers and to elevate their driving experience.

    Founders Story

    The Lee brothers, Tzong & Zare Lee. TRAPO was created with the intention of elevating the driving experience by providing a hygienic, comfortable and safe drive. With that in mind, they have created the antibacterial car mats which are now the signature product. Realising that health, hygiene and safety factors are not just limited to vehicles, the Lee brothers also come out with the OXTRA range of car accessory products, of which their utility extends beyond the car due to portability and practicality.

    Being business minded throughout their upbringing, these brothers have been doing their research of not only customers’ wants and needs but also the trends of e-commerce. From their research they realised that there are not many products that focus on the health, hygiene and safety aspects of drivers and created solutions which are beneficial for the masses.

    “Always understand your customer before creating a product.”
    - Tzong & Zare

    Leadership Team

    Tzong Lee
    Co-CEO / Co-Founder

    Zare Lee
    Co-CEO / Co-Founder

    Ionut Danifeld
    Chief Marketing Officer

    Sarah
    Commercial Sales Lead

    Stan Tan
    Online Sales Lead

    Wei Cheit
    People & Culture Manager

    The Journey

    2016
    Established in Malaysia

    In 2016, TRAPO was launched in Malaysia.

    2017
    Launched our first hub

    In 2017, TRAPO launched its first hub in Melaka Raya.

    2018
    TRAPO Indonesia

    Introduced TRAPO to Indonesia
    In 2018, TRAPO expanded its first branch in Indonesia.

    2019
    Introduction of Oxtra car accessories and Shopee store expansion

    In 2019, Oxtra car accessories were launched in Malaysia with a purpose of elevating users'
    driving experience. Meanwhile, we’ve also launched our first online store at Shopee Malaysia.

    2020
    Offline hubs expansion | Singapore expansion

    In 2020, we’ve expanded our offline hubs at Klang Valley areas such as Cheras Maluri, Glenmarie,
    Desa Park City and Mid Valley. Meanwhile, TRAPO is introduced to Singapore and
    owns its first offline store at Zervex, Singapore.

    2021
    TRAPO Thailand / New generation of TRAPO car mats

    In September 2021, TRAPO expanded it's wings and launched itself in Thailand.
    Along with that, TRAPO understood what modern customers' need in a product
    that is constantly evolving. Having that in mind, we updated new versions of our
    signature car mats such as, TRAPO Hex II, TRAPO Classic Mark III and TRAPO Eco II.

    Awards

    LAWA_2023_Brandmark_Finalist
    Endeavor_s-Local-Selection-Panel-2021
    LazMall-Brand-Of-The-Year-Motors-Category-2021
    Shopee-_2-Mall-Brand-Sales-_Motors_-2020

    At TRAPO, our employee-onwers are driven by a shared mission & vision - to be the leading car accessories provider in Asia; To encourage safety, hygiene and comfortable during experience through innovative & reasonable priced product. We believe that skill represented through the our numerous awards

    Our Culture

    TRAPO strives to form a culture that empowers a creative, fun and independent workforce. We are passionate about delivering the best services and products to our consumers. Hence, we believe that creativity and innovation are powerful tools to help them make their dreams a reality.

    We LOVE how each new creative hire adds to our culture. And, we’re hiring!

    We believe that what makes us unique makes us stronger. We want to build a more diverse, inclusive and innovative organization that is good for our teams, our customers and our community. By empowering each other, we are to bring unique perspectives and experiences to work, we continually seek new ways to do so.

    Countries

    Press Kit

    Guidelines to help you use our brand and assets without to negotiate legal arrangements for each use.

    CSR Campaign

    Trapo's initiative to build a sustainable future for the next generation starting with
    car mats.

    Our Happy Moments

    Work hard, play hard. We celebrate every milestone and success with everyone
    after hard work.