Our Story
TRAPO is the leading automotive accessories brand in Malaysia, Singapore, Thailand and Indonesia. Founded in 2016 and headquartered in Malaysia, the brand was built with the aim to repurposing industrial waste into high quality usable and desirable automotive products for every consumer. We believe that a comfortable and safe driving environment is essential for every driver. Hence, TRAPO provides antibacterial properties along with a host of other functionalities which aim to solve common pain points of everyday drivers and to elevate their driving experience.
Founders Story
The Lee brothers, Tzong & Zare Lee. TRAPO was created with the intention of elevating the driving experience by providing a hygienic, comfortable and safe drive. With that in mind, they have created the antibacterial car mats which are now the signature product. Realising that health, hygiene and safety factors are not just limited to vehicles, the Lee brothers also come out with the OXTRA range of car accessory products, of which their utility extends beyond the car due to portability and practicality.
Being business minded throughout their upbringing, these brothers have been doing their research of not only customers’ wants and needs but also the trends of e-commerce. From their research they realised that there are not many products that focus on the health, hygiene and safety aspects of drivers and created solutions which are beneficial for the masses.
“Always understand your customer before creating a product.”
- Tzong & Zare
Leadership Team
Tzong Lee
Co-CEO / Co-Founder
Zare Lee
Co-CEO / Co-Founder
Ionut Danifeld
Chief Marketing Officer
Sarah
Commercial Sales Lead
Stan Tan
Online Sales Lead
Wei Cheit
People & Culture Manager
The Journey
2016
Established in Malaysia
In 2016, TRAPO was launched in Malaysia.
2017
Launched our first hub
In 2017, TRAPO launched its first hub in Melaka Raya.
2018
TRAPO Indonesia
Introduced TRAPO to Indonesia
In 2018, TRAPO expanded its first branch in Indonesia.
2019
Introduction of Oxtra car accessories and Shopee store expansion
In 2019, Oxtra car accessories were launched in Malaysia with a purpose of elevating users'
driving experience. Meanwhile, we’ve also launched our first online store at Shopee Malaysia.
2020
Offline hubs expansion | Singapore expansion
In 2020, we’ve expanded our offline hubs at Klang Valley areas such as Cheras Maluri, Glenmarie,
Desa Park City and Mid Valley. Meanwhile, TRAPO is introduced to Singapore and
owns its first offline store at Zervex, Singapore.
2021
TRAPO Thailand / New generation of TRAPO car mats
In September 2021, TRAPO expanded it's wings and launched itself in Thailand.
Along with that, TRAPO understood what modern customers' need in a product
that is constantly evolving.
Having that in mind, we updated new versions of our
signature car mats such as,
TRAPO Hex II, TRAPO Classic Mark III and TRAPO Eco II.
Awards
At TRAPO, our employee-onwers are driven by a shared mission & vision - to be the leading car accessories provider in Asia; To encourage safety, hygiene and comfortable during experience through innovative & reasonable priced product. We believe that skill represented through the our numerous awards
Our Culture
TRAPO strives to form a culture that empowers a creative, fun and independent workforce. We are passionate about delivering the best services and products to our consumers. Hence, we believe that creativity and innovation are powerful tools to help them make their dreams a reality.
We LOVE how each new creative hire adds to our culture. And, we’re hiring!
We believe that what makes us unique makes us stronger. We want to build a more diverse, inclusive and innovative organization that is good for our teams, our customers and our community. By empowering each other, we are to bring unique perspectives and experiences to work, we continually seek new ways to do so.
Countries
Our Happy Moments
Work hard, play hard. We celebrate every milestone and success with everyone
after hard work.
